Formlabs Expands Asia-Pacific Management Teams With Key New Hires as the Company Continues to Grow Its Operations Worldwide

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AM Chronicle Editor

Formlabs adds Jiadong Sun as China General Manager and Yoshinori Hasebe as Japan General Manager to scale the company’s growth in these markets.

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Formlabs, a leading 3D printing company, today announced the appointment of two new leaders to its Asia-Pacific management team to continue to scale the company’s growth in the APAC market: Jiadong Sun joins as China General Manager and Yoshinori Hasebe as Japan General Manager. Both leaders will play a key role in expanding Formlabs’ global footprint and will guide Formlabs’ business strategy in new markets as the company furthers its mission of enabling anyone to make anything.

“As Formlabs continues to expand our global operations, Jiadong and Yoshinori will provide strategic guidance as we expand and scale in the important APAC region,” said Luke Winston, Chief Business Officer of Formlabs. “These appointments will enable Formlabs to remain at the forefront of 3D printing as needs for additive manufacturing in major industries, including healthcare, continue to grow.”

Jiadong Sun has extensive experience leading global sales and marketing at leading tech companies spanning multiple industries. Prior work experience includes multiple positions at DJI, most recently as Vice President and Head of Marketing for Enterprise Solutions, where he spearheaded strategic decisions regarding sales and marketing, product development, and external partnerships.

Yoshinori Hasebe brings more than 20 years of management experience at multinational companies, along with comprehensive sales and business development experience for both products and services. With experience at FARO Technologies, Ernst & Young and Hewlett-Packard, Yoshinori is an expert in sales, supply chain management and leadership.

Formlabs enables its users in the APAC region, including Japan-based company WHILL, to iterate rapidly, localize manufacturing and efficiently cut lead times and costs. These key new hires, in addition to a new dedicated channel manager based in India, will empower the company to remain on the cutting edge of 3D printing’s role in revolutionizing the healthcare, manufacturing and engineering industries, and drive strong growth across the region.

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