Additive Manufacturing has evolved considerably in the course of the last decade from being purely a prototyping technology and now pushing the envelope for serial production.
Have the marketing strategies and narratives changed with the growth of this technology ? We find out in this episode of AM Infocast with Fedor Antonov and Susanne Trautmann. They share their roadmap for promoting and building awareness, demystify the hype around marketing and their views on post-pandemic marketing strategies.
Tune in as they share the top 5 takeaways for companies in the Additive Manufacturing domain to incorporate in their marketing strategies.
About Susanne Trautmann
Susanne Trautmann is the Head of Marketing at Anisoprint and a growth strategist with a passion for complex products and technologies. She started her career as a B2B marketer back in 2007 and says that ever since she is on a mission to build soulful brands people feel drawn to. Susanne is also speaker, author, and founder of the Marketing Canvas, a visual framework for go-to-market strategies.
About Fedor Antonov
Fedor Antonov earned his Ph.D. in Mechanics in 2011 at Moscow State University, he is an author of 16 scientific publications and 5 patents. He looks back to 10+ years of academic and industrial experience in the design and optimization of composite materials and structures. Since 2015, Fedor is the CEO and co-founder of Anisoprint, a company that develops and manufactures 3D printers for producing carbon fiber-reinforced composites.
About AM Infocast
AM Infocast is a dedicated 3D printing podcast hosted by Aditya Chandavarkar, Co-Founder – AM Chronicle and Indian 3D Printing Network. AM Infocast features conversations with the best in the field of 3D Printing and Additive Manufacturing sharing their insights on latest tech developments, ongoing research and industry developments.
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